How To Use Instagram Business For Your Brand

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Instagram is a gold mine. As a brand strategist, a lot of people have asked me that if I don’t get my nails done or go for shoots, will my brand work on Instagram? DUH Yeah!

Today I’m gonna tell you some tips to develop your business through Instagram and how to do it right.

SET YOUR GOAL
When you’re getting started with Instagram, you want to start with a goal. What is your goal for Instagram? Do you want to attract more b2b clients? Do you want to attract more b2c clients? Are you looking simply for large branding and to get your name out there? This is really important, so make sure you write down specifically what you’re trying to get out of Instagram to start things off.
BUILD A PROFILE THAT CONVERTS
The second thing you want to do is build a profile that converts. I want you to be really deliberate about your picture and your bio. Make sure your picture is
flattering. It speaks to the type of persona that you want to perceive when you’re out there on Instagram and that your bio talks about your credentials and then has a call to action right there that lets people know that they can reach out to you at any time.
And what’s nice about the Instagram business profile is that there’s a button right there that’s going to allow people to click to call you or click to email you and it really helps to convert business
I’ve seen a lot of success with my own profile and with all of our clients.
CREATE AN EDITORIAL CALENDAR
Create an editorial calendar. But in order to do this you need to take a look
at all the top Instagram profiles online in your niche. So, go ahead and do some competitive analysis. Find ten profiles in your niche that have large followings that have a lot of engagement and take a look at it and make sure that you pull out all of the best content themes. Use that to create your own editorial calendar take the time to do this step and to really create an editorial calendar and know how often you’re going to be posting before you start this because it’s going to save you a lot of time and it’s going to be important for some of our next steps
START ENGAGING
Start publishing and engaging with people. Get a good base of content there before you start kind of interacting with people. Don’t worry if there’s nobody kind of commenting and liking your stuff at the beginning. It’s okay, you want to just basically get a foundation of posts there so that when people come to the account, they know that this is a solid account and they’re going to want interact with it. So, do that and once you’ve got maybe five or ten posts, you’re going to start engaging and what I mean by that is you’re going to want to follow other people who are commenting in liking on your competitors and the similar people in your in same industry photos and information because those are going to be the most engaged people so follow them. Comment on their posts, interact with them and really spend the time to do that and you’re going to see floods of people coming in and starting to follow your account.
USE RIGHT HASHTAGS
Another really important thing that you have to do is you want to make sure you’re using the right hashtags. Don’t be shy about this because every hashtag that you select is going to give you more distribution so when you’re adding a hashtag on Instagram, it’s going to tell you how many posts are associated with that. You’re generally going to want to hit hashtags that have hundreds of thousands to millions of posts associated with them
because that’s going to allow you to have greater distribution and those are the areas that people want to interact with so make sure that you’re using 5-10 hashtags.
If you do a post even if you don’t have a lot of followers, you’re going to see a lot of people liking and interacting with your stuff just because you use those hashtags. Now keep in mind some of them might be BOTS right from things like Instagram some of these third-party Instagram tools that’s okay but eventually you’re going to start attracting a large amount of people who are actually following you and who are liking your stuff who are real people and in a couple BOTS here and there, it’s not the end of the world. At least it’s a little bit more engagement for you and it helps you with the Instagram search feed right so the more comments the more likes you get the higher you’re going to show up in the Instagram search feed for the specific hashtag that you set.
PROMOTE TOP POSTS
Make sure to advertise your top post.
If you have a post that’s doing 95 percent better than your other posts and Instagram will tell you this, then go ahead and do a promoted post there. Also use that information and create more content that similar to that same one that did so well because people like certain content themes. They don’t like others. I’ve certainly been surprised by what some people like and what they don’t want I do post and I think that you will be too.
As far as Instagram goes. that’s pretty much all you need to do. The more you engage, the more time you spend doing these things, interacting with other people, posting great content, doing advertising on your top posts using the best hashtags and interacting with influencers and kind of building relationships with the top people in your industry, the faster your accounts going to grow.

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